The Strong

The Strong is an interactive, collections-based educational institution in Rochester, New York, United States, devoted to the study and exploration of play. It carries out this mission through six programmatic arms called "Play Partners":

• The National Museum of Play
• National Toy Hall of Fame
• World Video Game Hall of Fame
• International Center for the History of Electronic Games
• The Brian Sutton-Smith Library and Archives of Play
• American Journal of Play
• The Woodbury School

Independent and not-for-profit, The Strong houses hundreds of thousands of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.